Intercultural communication is a vast topic.
International Marketing Communications Promotion International Marketing Communications Promotion Media Choices for International Marketing Marketing communications in international markets needs to be conducted with care.
This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets. There will be influences upon your media choice, cultural issues to be considered, as well as the media choices themselves — personal selling, advertising, and others.
Other factors that need to be considered in relation to international marketing communications Promotion include: The work ethic of employees and customers to be targeted by media. Levels of literacy and the availability of education for the national population. The similarity or diversity of beliefs, religion, morality and values in the target nation.
The family and the roles of those within it are factors to take into account. Media Choices in International Marketing. Personal Selling in International Marketing.
Personal selling has a number of pros and cons: It is beneficial where wages tend to be low, since staffing costs will be comparatively low. The sales force will need to be supported. Commercial administration staff will have to take care of sales enquiries, send out product literature and samples, and make quotations — often online.
There is a dilemma as to whether to place expatriate employees into your international target market, or to recruit locally. Advertising in International Marketing. Advertising has a number of pros and cons: When considering press advertising try to anticipate the levels of literacy within the nation in question.
Where literacy levels are lower, perhaps you could use a more visual campaign. Which language s is the press written in? What is the split between regional and national press in your target market?
What types of television channels are available?
Which TV channels do our target segments watch? Is there space on the suitable TV channels when we want it, or at a price that we can afford? Where visual communication is paramount, are there suitable poster locations? What is the behaviour of the target population in relation to cinema?
For example, Cinema is tremendously popular in India. Radio has similar issues as TV and press. Which stations do your target groups listen to — news, sports or music?
Is there space available with the most suitable stations? Other Media Choices in International Marketing.
Other potential media would include: Web-based marketing using your own domestic site, or one developed specifically for the target market.
Chinese websites are very different to Western sites. They are very busy and every single space is filled with images and text.
Jun 25, · Cultural Differences and Communication Problems With International Business by Karen Farnen; Updated June 25, Product Issues in International Marketing. Products and Services. Some marketing scholars and professionals tend to draw a strong distinction between conventional products and services, emphasizing service characteristics such as heterogeneity (variation in standards among providers, frequently even among different locations of . International Marketing Communications: Problems, Issues, Strategies, (ECOAW S, Africa And The Globe) differentiation that have complicated communication operations especially in the applications of costs use of International marketing communications is directed at target market audiences in two or more countries across.
Affiliate or pay-per-click advertising may be available. International tradeshows, trade missions, sponsorship for example international sporting eventsPublic Relations for example oil companies and a variety of other international marketing communications are available to the international marketer.
So, to finish, this lesson aimed to summarize the key options and issues that face the international marketer when dealing with marketing communications and media choices in international markets. Of course it is by no means conclusive.
Influences upon International Media Choice. There are a number of factors that will impact upon choice and availability of media such as: The nature and level of competition for marcoms channels in your target market. Whether or not there is a rich variety of media in your target market.Communication of information in international marketing is a good term to be used as it implies a two-way process between the organization and its stakeholders which may help to reduce misunderstandings.
International Marketing Communications (Promotion) Media Choices for International Marketing. Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets.
International marketing has the potential for miscommunication due to variations in language and culture. Communication Style. Legal & Ethical Issues in International Business Expansion. ethical issues involved in integrated marketing communication in nigeria Law is defined as the written and unwritten rules on human conduct derived from enactments, customs, and judicial precedents which are recognized as generally binding in a human community in.
Product Issues in International Marketing. Products and Services.
Another distinction involves physical product vs. communication adaptations. In order for gasoline to be effective in high altitude regions, its octane must be higher, but it can be promoted much the same way.
Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets.